Customer Relationship Management (CRM) Strategies For Enhancing Promotional Effectiveness: A Case Study Of Zakiyah Shop. ITEJ (Information Technology Engineering Journals), [S. l.], v. 11, n. 1, p. 122–131, 2026. DOI: 10.24235/itej.v11i1.302. Disponível em: https://itej.uinssc.ac.id/index.php/itej/article/view/302. Acesso em: 14 jun. 2026.